PHILADELPHIA VIDEO PRODUCTION FOR BLUE COLLAR BUSINESSES
BRAND STORY VIDEOS
The single most effective video your business can have to be understood, engage new customers, and make the perfect first impression 24/7.
A UNIVERSAL VIDEO ASSET
Your most valuable branding asset.
Showcase your unique identity, values, and process in a way that resonates with your ideal customers. It’s designed to build an emotional connection with customers in a way text and images alone can’t. Elevate your brand by sharing what differentiates you from everyone else in your market and industry.
THE PERFECT FIRST IMPRESSION
Make people fall in love before they call.
Your time is invaluable. That’s why your Brand Story is structured in a specific way to make your ideal customers fall in love with your business before you even get on a call or appointment for the first time. Sharing why you’re in business and how you do things uniquely in your market helps your video make the perfect first impression 24/7 on autopilot.
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A Brand Story Video is a powerful marketing tool that enables companies to communicate their unique identity and values in a way that resonates with their audience.
Unlike a traditional “promo video” or ad that focuses on selling products or services, the purpose of Brand Story Videos is to connect with customers emotionally and logically.
These videos are specifically designed to showcase who you are, what you offer, why you do it and how you do it for your customers, in the ways that matter most to them.
Imagine if you had a video that perfectly explains the way you do business. How much time would that save you from having to explain it to people over and over again?
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Not only is a Brand Story Video a powerful asset for attracting new customers, it's also a great tool to share with your existing clients, your team, and your network to remind them of what your company stands for (and why they should be referring to you).
Anyone who needs to learn about your business and brand is the target audience for your Brand Story Video.
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The most effective places to share your video include your website, social media platforms, and embedded in your email signature.
By sharing your video on your website, you can provide visitors with an engaging introduction to your brand and increase the time they spend on your site.
Sharing your video on social media platforms can help you reach a wider audience and generate buzz around your brand.
Finally, embedding your brand story video in your email signature is a simple but effective way to promote your brand and make a lasting impression on anyone you correspond with via email.
We strategize with all of our clients on ways they can use their Brand Story Videos specific to their marketing funnels and sales systems.
📖 Share Your Story
You’ve told your story hundreds of times. Now let’s capture it right once so it can be told 24/7 on autopilot.
🙌 Get Better Customers
Attract more of your ideal customers, and repel the bad ones. Land more jobs with people who are the right fit.
🧰 Sales Tool
Your story is one of the most effective sales & marketing assets. Let’s capture it and share it at scale.
✨ Enjoy The Process
Get prospects excited to get onto calls or into appointments with you. Less persuading, more educating.
SOME OF OUR RECENT
Brand Story Examples
★★★★★
"We used Foxal Media for a video on company culture and couldn’t be happier with the results. The Deep Dive was a valuable tool to ensure that we were all on the same page, and that production day would go off without a hitch. Unsurprisingly, when the first cut came in, our team was impressed. We look forward to working with Foxal Media again!”
EDA Contractors
FILM ONCE, USE EVERYWHERE
Common Uses for Brand Story Videos
Brand story videos are a versatile marketing tool that can be used in a variety of ways to engage with customers, build brand awareness, and differentiate your company. Here are nine ways to get the most out of your brand story video:
Website introduction
Social media marketing
Email signature
Recruitment tool
Trade show promotion
Product launch
Brand repositioning
Investor pitch
Media & PR
FUEL ON YOUR CONVERSION FIRE
Boost your conversion rate up to 80%
Research has shown that including video on a website or landing page can improve conversion rates by up to 80%, as videos can capture the attention of viewers and convey information in a more engaging and memorable way than text alone.
CUSTOM TAILORED FOR YOUR NEEDS
Brand Story Packages
Our custom-tailored video packages offer a powerful and efficient way to create engaging brand story videos that can help you stand out more easily.
📍 100% on-location
We pride ourselves on shooting our brand story videos on-location, to give viewers an authentic look at the experience of working with you.
🎨 On-Brand Design
Our team ensures that every brand story video we create aligns with our clients' brand identity guidelines, values, and messaging.
🔍 Strategy Focused
Our approach is strategy-focused, ensuring that each video we create has a purpose in our clients’ existing marketing funnels and sales systems.
✅ Scalable Projects
We’re ready to scale projects according to the goal at hand, big or small. Our goal is always to maximize your impact as efficiently as possible.
📈 Scalable packages that suit your needs.
Multiple sizes (web & social media)
Half-day of on-location shooting
Pro-level Lighting & Audio
On-camera coaching support
Music & Graphics fully licensed
Marketing strategy sessions
Trusted by brands of all sizes
HERE ARE SOME OF OUR MOST
Frequently Asked Questions
Have questions more specific to your company’s needs? Schedule a Discovery Call.
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We absolutely can! But before we ever press record, we need to know the who, what, why, and how of your company.
There’s a lot of ways to use video to promote your company. Our videos work best when we can build a strategy custom-fit for the way you do business.
The best way to figure out what videos we can make to promote your company is to start with a conversation. Schedule a Discovery Call and let’s figure out what we can build for you.
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Like any service-based industry, video production costs vary based on the project.
Our projects are designed to create evergreen video assets that will get clients an insane return on investment for 3-5 years at a minimum.
We price our video production services to be a no-brainer investment at any point in our typical price range, whether that’s $5,000 or $30,000.
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Typically, from start to finish, a Brand Story Video project will take about 4 weeks to complete. This includes an introductory Deep Dive session to learn about your business, your Shoot Day(s), the editing process, your Reveal Session, and any necessary revisions.
Other standalone video projects typically have a similar start-to-finish turnaround time.
Projects that include the creation of multiple videos typically have a much faster per-video turnaround time because of our streamlined production processes.
This video was created to show Greater Philadelphia and New Jersey home owners and business owners why Bigwoods Custom Painting is a top choice for their painting needs. They’re a third-generation family business, and set themselves apart from other painting contractors by being as transparent as possible about their pricing and process for clients.
This video was created to be used to make the perfect first impression on their website, as well as in their sales process to give people an honest look at who they’re working with, and what to expect when starting a project.