CASE STUDY

EDA Contractors

How EDA Contractors Improved Employee Recruitment and Retention with an Authentic Company Culture Video

EDA Contractors is an award-winning company specializing in exterior wall systems, roofing, and building envelope solutions. Known for its outstanding leadership and strong focus on company culture, EDA has been recognized for creating a compassionate, health-conscious, and family-oriented work environment. CEO Ed DeAngelis has received accolades for his leadership, further solidifying the company's reputation as a top employer in the industry.

EDA Contractors sought to enhance employee recruitment and retention through a company culture video that highlights their core values of compassion, health, and family.

The Goal:

Creating an Authentic Company Culture Video

The goal of this project was to produce an unscripted company culture video that could be used across multiple platforms, including recruitment campaigns, internal events, and team meetings. The video would serve as a central piece in communicating EDA's core values and the employee experience, making it easier to attract top talent and keep current employees engaged.

The Challenge:

Boosting Employee Recruitment and Retention with Video Marketing

EDA Contractors wanted to strengthen their employee recruitment and retention strategies by creating a company culture video. This video needed to capture the essence of their unique work environment, showcase their leadership, and provide a genuine look at life at EDA, from field workers to office staff.

The Solution:

Creating an Authentic Company Culture Video

Foxal Media partnered with EDA Contractors to produce an unscripted company culture video that highlighted the company’s values and the perspectives of its employees. To truly capture the essence of EDA’s culture, we interviewed team members across various departments and roles—field workers, office staff, and leadership.

Key highlights of the process:

Interviewing employees at different comfort levels on camera, ensuring they felt relaxed and able to express their thoughts naturally.
Focusing on EDA’s core values of compassion, health, and family, as well as what employees value most about being part of the team.
Using EDA’s provided key points as guidelines, we crafted a narrative that truly reflected the employees’ experiences and the company’s supportive environment.

The end result was a video asset that could be used across multiple platforms, including recruitment campaigns, company events, and team meetings.

The Results:

A Powerful Tool for Recruitment and Retention

The company culture video produced by Foxal Media has become a valuable asset for EDA Contractors, helping to showcase the company’s unique culture and leadership. The video effectively communicates what makes EDA a top employer in the industry—its emphasis on compassion, employee health, and family.

EDA Contractors now uses the video in hiring processes to attract top talent, ensuring potential employees understand what it means to work for a company that values its people. The video also plays an essential role in internal events, such as team meetings, reinforcing the company's values and enhancing employee engagement.