CASE STUDY

ISO Movement

How ISO Movement Leveraged Video Marketing to Grow Their Fitness Brand and Educate Clients

ISO Movement is a fitness company founded by movement specialist Conor Millstein, who developed a unique training program based on his personal fitness and athletic training journey. After years of trying various workout routines that left him in pain, Conor discovered a deeper understanding of movement mechanics and created a sustainable modality that helps people train pain-free. ISO Movement’s approach is ideal for clients frustrated with traditional fitness routines that don’t meet their long-term health and mobility needs.

The primary goal of our collaboration with ISO Movement was to help them create a video marketing strategy that could grow alongside their business. Our focus was on producing authentic and engaging content that highlighted their unique approach to fitness, built trust through client testimonials, and educated clients on the proper form and movements required to succeed in their training program.

The Goal:

Establishing ISO Movement’s Brand and Building Trust Through Video

As a startup in the early stages of refining its messaging and offers, ISO Movement needed video content that effectively communicated the value of its unique training approach. The goal was to create a range of videos that could be used across different platforms to build credibility, attract new clients, and educate current clients on proper movement mechanics. This included a Video Business Card, client testimonials, and instructional videos for ISO Movement’s Movement Library.

The Challenge:

Creating a Video Marketing Strategy to Support a New Fitness Business

Foxal Media worked closely with ISO Movement to create a variety of videos that supported the launch of their business and continued to serve as key marketing assets. We produced:

A Video Business Card (VBC): This short, unscripted video introduced Conor and his unique fitness methodology, focusing on his personal journey and the story behind ISO Movement. The VBC helped position ISO Movement as an expert brand in the fitness industry and quickly connected with potential clients who were seeking sustainable, pain-free fitness solutions.
Client Testimonials: We filmed testimonials with ISO Movement’s clients, including Olympic gold medalist Jordan Burroughs, showcasing the transformative impact of Conor’s approach. These testimonials helped build credibility and social proof for the brand.
Movement Library Videos: ISO Movement needed a way to educate clients on proper form and technique. We filmed and edited a series of instructional videos demonstrating key movements from their training program, creating a Movement Library that clients could refer to as part of their ongoing fitness journey.

Throughout the production process, we worked closely with ISO Movement as they refined their messaging, ensuring that every video reflected the evolving goals and values of the brand.

The Solution:

Comprehensive Video Production for a Growing Fitness Brand

The video content we produced became an integral part of ISO Movement’s marketing and client education efforts. The Video Business Card and client testimonials positioned ISO Movement as a credible leader in the fitness industry, helping to attract new clients and build trust. The Movement Library videos provided clients with a valuable resource for improving their training, ensuring they understood the proper form and mechanics needed to stay injury-free.

As ISO Movement continues to grow, the videos serve as a long-term investment that helps them communicate their brand values, educate their clients, and attract new business.