Philadelphia isn’t just hosting history.

We’re making it.

2026 Is Coming. Who’s Telling Your Story?

2026 Is Coming. Who’s Telling Your Story?

Philadelphia is at the center of the world stage in 2026. From the FIFA WOrld Cup to America’s 250th Anniversary, history will be written here. The question is: will your brand, organization, or event be part of the story?

Foxal Media isn’t just another content agency. We are the architects of Philadelphia’s legacy. Our cinematic storytelling, strategic messaging, and high-impact media production ensure that when the world looks at Philly in 2026, they see you- bold, unforgettable, and deeply woven into the fabric of history.

Why Foxal?

We don’t just capture moments. We shape how they’re remembered.

✅ High-Level Cinematic Storytelling - Your story, crafted for lasting impact.

✅ Legacy-Driven Brand Positioning - Ensure your brand is recognized as essential to 2026.

✅ Strategic Media Execution - We craft narratives that extend beyond the moment into history.

✅ Deep Philly Roots, Global Reach - We know this city inside and out, and we make sure the world sees it.

✅ SEO-Optimized Content - Maximize your digital presence with search-friendly, high-ranking content.

The Goal:

Showcasing the International Student Experience at Penn State Abington

The primary goal was to create video content that portrayed the real student experience, particularly for international students. The videos needed to highlight Penn State Abington’s proximity to Philadelphia—a major selling point—and showcase the cultural, social, and professional opportunities available to students after graduation.

The Challenge:

Creating Effective Video Content for International Student Recruitment

As part of its effort to attract more international students, Penn State Abington faced a key challenge: how to differentiate itself not just from other Penn State campuses, but from other universities worldwide. They needed engaging, high-quality video content that could help prospective international students see the value of choosing Penn State Abington, while also supporting the new student orientation process.

The Solution:

Video Marketing for International Student Recruitment

Foxal Media partnered with Penn State Abington to develop a series of video assets, focusing on two primary objectives:

New Student Orientation Videos – These videos provided an overview of the orientation process, helping students navigate their first days on campus. These assets were used both in-person and online to ensure a smooth orientation process.
International Student Experience Video – The highlight of the project was a testimonial-style branding video that captured the experiences of four international students. The video focused on why these students chose Penn State Abington, their transition to life in the U.S., and their experiences living near Philadelphia.

For the International Student Experience Video, we shot interviews and B-roll footage of students on campus and throughout the city of Philadelphia. The video highlighted the university’s proximity to the city, which is known for its rich culture, sports, food, diversity, and post-graduation job opportunities.

The Results:

Improved International Student Recruitment and Branding

The video content produced by Foxal Media helped improve both the international student recruitment process and the new student orientation experience. Specifically, the International Student Experience Video became a central piece of Penn State Abington’s marketing strategy, particularly for attracting international students.

The testimonial-driven approach of the video allowed prospective students to hear from current international students in a real and relatable way, building trust and excitement about the Penn State Abington experience. The university continues to use these videos to showcase the cultural, academic, and social opportunities available at the campus, positioning Penn State Abington as a top choice for international students seeking a unique blend of education and cultural immersion.