Penn State Abington
We partnered with Penn State Abington to create a student experience highlight video that showcases the perspectives of four international student leaders. The goal was to capture why these students chose Penn State Abington over other campuses, with a focus on its close proximity to Philadelphia and the unique cultural and professional opportunities that come with it.
Our approach was to blend footage of campus life with scenes from Philadelphia's iconic locations, like Chinatown, the Art Museum steps, and Love Park. By filming both on campus and in the city, we aimed to paint a full picture of the students' experiences, combining the sense of community at Abington with the awesome Philly atmosphere. This helped us create an authentic and relatable narrative that resonates with prospective students.
The long-term impact of this video extends beyond a simple highlight. It serves as a powerful tool for Penn State Abington to attract future students who are looking for both a quality education and the excitement of city life. It was important for Penn State Abington to tap on the expertise of a Philadelphia video production company to tell these stories the right way. Our goal was to help the university connect with a diverse audience and strengthen its presence in the competitive international educational market.